think it's easy to assemble a committee, agree on a set of values, print up some posters, put them up everywhere around the office, and voilà, there is our culture. The problem is that people don't learn from posters. Like children and pets, they learn from consequences and the lack thereof. If you want to drive a more consistent set of behaviors, norms, and values, you have to focus on consistent and clearly defined consequences, day in and day out.
