Finally, the mission has to be kept in mind when we devise the strategy that we execute on. Strategies don't change day‐to‐day, only when there is a demonstrably better way to do things or if something just isn't working, unrelated to execution failure. Everyone needs to feel confident that our strategy is in line with the goals of our mission. Going back to World War II, one reason the Normandy invasion worked was that the strategy was brilliant: simultaneous attacks over the water and from the air, opening up five different beachheads, only one of which was heavily defended by the Germans.