Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity

by Frank Slootman

They won't expect profitability yet; investors know that growth is a ferocious consumer of resources. That's what their money is for.

Accounting can become the bastardization of economics when it obfuscates the inherent profitability of the business by focusing on current period income and expenses.

anxiety about growth is a bigger problem than ignorance about growth.

Others are afraid that if they really go for it on growth, they may spin out and humiliate themselves. So

Just because you might save a business doesn't mean that it's worth saving.

Slow‐growing companies become the walking dead.

For a business to break out and reach escape velocity, it needs a ton of differentiation. It needs to profoundly upset and disrupt the status quo.

I'd rather ratchet up growth expectations and fall short than not even reach for it.

Behavior is informed, if not driven, by expectations. I

Goals are powerful: they change behavior.

ultimately, we all learn best by doing.

Fast growth separates great companies from their competition.