Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity

by Frank Slootman

I love being fully accountable for a company's leadership, strategy, culture, and execution in an ultra‐competitive marketplace.

Leadership really matters. It's no coincidence that to

So let's start with an overview of the five key steps in the Amp It Up process: raise your standards, align your people, sharpen your focus, pick up the pace, and transform your strategy.

Come back when you are bursting with excitement about whatever you are proposing to the rest of us.

We should all be thrilled with what we're doing. So channel your inner Steve Jobs. Aim for insanely great. It's much more energizing!

It took a few quarters to transition the company to consumption. Consumption became our middle name.

We got better alignment.

As an exercise I often ask: if you can only do one thing for the rest of the year, and nothing else, what would it be and why?

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