for Judaism to be relevant, it needs to be attractive and desirable. Absent an outside wall like in the past, and without internal group commitment (such as with Orthodox Jews), American Judaism needs to thrive in a non-committal environment. This is especially since in a postmodern world, the concept of commitment is no longer necessary. Products and experiences that require commitments are under-consumed. “Can cancel at any time” is on the rise, and “long-term contract” is dreaded. This is reflected in consumer products, services, personal relationships and career choices.
