Barry Schwartz calls the paradox of choice: although more choice often brings more individual freedom, not only is it difficult to choose, but even when we do, we can end up less satisfied than if we had fewer options in the beginning. Perhaps the gravest aspect of the indecision standstill is that it is making us miserable. As Schwartz said in a TED Talk titled “The Paradox of Choice,” “There’s no question that some choice is better than none. But it doesn’t follow from that that more choice is better than some choice.”
