Finley Matthews

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However, you might have already clued to the obvious problem with this strategy: this is a lot of set-up for mere exposition. Because of this, the narrative-payoff strategy primarily works for the most fundamental information to your story—that which is the unique premise of your novel, the first great twist, or the heart of the conflict. The ‘What is the Matrix?’ question, in that sense.
On Writing and Worldbuilding, Volume I
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