Ned Holt

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Telling William Dawes that the British were coming did nothing for the colonists of New England. But telling Paul Revere ultimately meant the difference between defeat and victory. The creators of Blue’s Clues developed a sophisticated, half-hour television show that children loved. But they realized that there was no way that children could remember and learn everything they needed to remember and learn from a single viewing. So they did what no one had ever done in television before. They ran the same show five times in a row. Sadler didn’t try to reach every woman in San Diego all at once. ...more
The Tipping Point: How Little Things Can Make a Big Difference
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