KAARTHIKEYAN’s Kindle Notes & Highlights

The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell

question of Stickiness, suggesting that in order to be capable of sparking epidemics, ideas have to be memorable and move us to action.

KAARTHIKEYAN SUBRAMANIAN

Stickiness

See KAARTHIKEYAN’s 73 notes & 78 highlights

The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

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