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KAARTHIKEYAN SUBRAMANIAN
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The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell

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she found new trends or ideas or concepts that were catching fire among Innovators around the country, the firm would plant those same concepts in the Airwalk ads they were creating.
KAARTHIKEYAN SUBRAMANIAN
Mavens info fed to campaigns
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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
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