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KAARTHIKEYAN SUBRAMANIAN
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The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell

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Contagiousness is in larger part a function of the messenger. Stickiness is primarily a property of the message.
KAARTHIKEYAN SUBRAMANIAN
Messenger nd message
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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
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