It’s not hard to see the connection between this kind of organizational structure and the unusual, free-form management style of Gore. The kind of bond that Dunbar describes in small groups is essentially a kind of peer pressure: it’s knowing people well enough that what they think of you matters. He said, remember, that the company is the basic unit of military organization because, in a group under 150, “orders can be implemented and unruly behavior controlled on the basis of personal loyalties and direct man-to-man contacts.” That’s what Bill Gross was saying about his Hutterite community
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