Gary Thaller

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Daniel Wegner calls “transactive memory.” When we talk about memory, we aren’t just talking about ideas and impressions and facts stored inside our heads. An awful lot of what we remember is actually stored outside our brains. Most of us deliberately don’t memorize most of the phone numbers we need. But we do memorize where to find them—in a phone book, or in our personal Rolodex.
The Tipping Point: How Little Things Can Make a Big Difference
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