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Gary Thaller
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The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell

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Perhaps the most sophisticated analysis of this process of translation comes from the study of rumors, which are—obviously—the most contagious of all social messages.
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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
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