Gary Thaller

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As you would expect, the kids in the room without the toys watched the show about 87 percent of the time, while the kids with the toys watched only about 47 percent of the show. Kids are distracted by toys. But when they tested the two groups to see how much of the show the children remembered and understood, the scores were exactly the same.
The Tipping Point: How Little Things Can Make a Big Difference
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