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Gary Thaller
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The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell

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The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
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