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Gary Thaller
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The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell

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The Tipping Point in this epidemic, though, isn’t a particular kind of person—a Connector like Lois Weisberg or a Maven like Mark Alpert. It’s something physical like graffiti.
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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
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