it’s hard to believe that people are really watching commercials as closely as they did before. The same is true for a magazine with hundreds of advertisements or a roadside with billboards every hundred feet. When people are overwhelmed with information and develop immunity to traditional forms of communication, they turn instead for advice and information to the people in their lives whom they respect, admire, and trust. The cure for immunity is finding Mavens, Connectors, and Salesmen.
