Underlying our struggles and challenges with productivity, creativity, and performance is our fundamental relationship to the information in our lives. That relationship was forged during your upbringing as you encountered new experiences, and was influenced by your personality, learning style, relationships, and your genes. You learned to react in a certain way when faced with new ideas. You adopted a default “blueprint” for how you treated incoming information—with anticipation, fear, excitement, self-doubt, or some complex mix of feelings that is unique to you.