keep your story simple. Maintain a sharp, lucid message throughout. It must be clear and easy to understand and told in your customers’ language. Use visuals to reinforce your messaging. Second, know your audience. Discover what your prospects and customers care about most. Take an MVP to market, and ask them for feedback. Stories work best when you elicit an emotion, so you must understand your buyers’ needs, wants, and pain points. Third, be consistent. Ensure that everyone in your business knows the story and that every channel you communicate through maintains the same message.
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