Who is your customer and where will they encounter this name? What are you trying to get your customer to think or feel about your product? What brand attributes or product features are most important to highlight with this name? Is this product part of a family of products or is it stand-alone? What will the next version be called? Should the name be evocative of a feeling or idea or a straightforward description? Once you come up with a list, begin to use the names in context. How does it work in a sentence? How do you use it in print? How do you use it graphically?
Naming
