If you’re reading this book, you’re probably curious and engaged. And that means you will encounter many, many, many good ideas in your life. It seems like good ideas are everywhere. But the only way to know if they’re truly great—meaningful, disruptive, important, worth your time—is to learn enough about them to see their huge potential risks, the vast downsides, the icy blue Titanic-sized shitshow that lurks just below the surface. At that point you’ll probably set that idea aside. You’ll move on to other opportunities, other jobs and journeys. Until you realize that no matter what you do,
...more
