Literally the only way to make a really good product is to dig in, analyze your customer’s needs, and explore all the possible options (including the unexpected ones: maybe I can work from home, maybe I can move closer to work). There are no perfect designs. There are always constraints. But you choose the best of all the options—aesthetically, functionally, and at the necessary price point. That’s a design process. That’s how I designed the iPod. That’s how I design everything.
