Then weeks or months or years later, as you’re getting close to finishing, as you’re debating what makes it in, what gets cut, what matters, what doesn’t—take out your press release. Read it. If you launched right now, could you more or less send that press release into the world and have it be mostly true? If the answer is yes, then congratulations: your product is probably ready, or at least pretty close. You have achieved the core of your vision. Everything else is most likely a “nice to have,” not a priority. Of
