Before you commit to executing on an idea—to starting a company or launching a new product—you should commit to researching it and trying it out first. Practice delayed intuition. This is a phrase coined by the brilliant, Nobel Prize–winning economist and psychologist Daniel Kahneman to describe the simple concept that to make better decisions, you need to slow down. The more amazing an idea seems—the more it tugs at your gut, blinds you to everything else—the longer you should wait, prototype it, and gather as much information about it as possible before committing. If this idea is going to
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