Not everyone can be a great designer, but everyone can think like one. Designing isn’t something in your DNA that you’re simply born with—it’s something you learn. You can bring in coaches and teachers, classes and books to help get everyone into the right mindset. You can do it together. Even the greatest designers in the world can’t do it alone. Most people look at Apple design and say: this is the work of Steve Jobs. This is the work of Jony Ive. But that’s not remotely true. It’s never just one or two people pouring out their genius into a sketchbook, then handing it to some lowly
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