It will take longer than you think to get funding. Expect it to be a 3–5 month process. It may end up being faster than that—especially in a founder-friendly environment—but I wouldn’t gamble on it. Too many companies wait until they’re about to run out of money, then hit an air gap and are near bankruptcy before desperately grabbing whatever funding they can get. Always start the pitching process when you don’t actually need money. You want to be in a position of strength, not buckling under the pressure and making bad choices. You should also remember to watch out for the holidays—August,
...more
