It seems like good ideas are everywhere. But the only way to know if they’re truly great—meaningful, disruptive, important, worth your time—is to learn enough about them to see their huge potential risks, the vast downsides, the icy blue Titanic-sized shitshow that lurks just below the surface. At that point you’ll probably set that idea aside. You’ll move on to other opportunities, other jobs and journeys. Until you realize that no matter what you do, you can’t stop thinking about that one idea. That’s when you stop running from it and start chipping away at the risks, one by one, until
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