A glaring example is Google Glass or Magic Leap—all the money and PR in the world can’t change the fact that augmented reality (AR) glasses are a technology in search of a problem to solve. There’s just no reason for the general public to buy them. Not yet. Nobody can quite imagine walking into a party or the office with these weird ugly glasses on their face, creepily filming everyone around them. And even if there’s a brilliant vision for the future of AR glasses, the technology can’t deliver it yet and the social stigma will take a long time to dissolve. I’m convinced it’ll happen, but
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