Rian Merwe

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Not every product idea has to come from your own life, but the “why” always has to be crisp and easy to articulate. You have to be able to easily, clearly, persuasively explain why people will need it. That’s the only way to understand what features it should have, whether the timing is right for it to exist, whether the market for it will be tiny or enormous.
Build: An Unorthodox Guide to Making Things Worth Making
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