If everything aligns, if the timing is right, if you get incredibly lucky, you’ll fight to create a product you believe in, that has so much of you and your team bottled inside it, and it will sell. It will spread. It won’t just solve your customers’ pain points; it will give them superpowers. If you make something truly disruptive, truly impactful, it will take on a life of its own. It will create new economies, new ways of interacting, new ways of living.
