There’s no four-year college degree for product management, no obvious source you can hire from. Amazing product managers usually emerge from other roles. They start in marketing or engineering or support, but because they care so deeply about the customer, they start fixing the product and working to redefine it, rather than just executing someone else’s spec or messaging. And their focus on the customer doesn’t cloud their understanding that ultimately this is a business—so they also dive into sales and ops, try to understand unit economics and pricing. They create the experience they need
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