People will hand you something that they worked on tirelessly for weeks, that they’ve thought through and are proud of, that’s 90 percent amazing. And you will tell them to go back and make it better. Your team will be shocked, stunned, possibly even dejected. They’ll say it’s already so good, we’ve worked so hard. You’ll say good enough is not good enough. So they’ll march out the door and do it again. And, if necessary, again. They might get so tangled up that it’ll be simpler to just start from scratch. But with each iteration, each new version, each regroup and reimagining, they’ll
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