By the end of the first iPhone project we had about eight hundred people working on it. But can you imagine what would have happened if all eight hundred had been with us from the beginning, watching us abandon the vision and restart the project? And then do it again a few months later? It would have been mayhem. Eight hundred people panicking and us endlessly reassuring everyone, focusing on the positive, trying to keep all those people in sync with a truly crazy number of iterations.
