1. Vision: Know what you want to make, why you’re making it, who it’s for, and why people will buy it. You’ll need a strong leader or a small group to ensure the vision is delivered intact. 2. Customer insights: This is what you’ve learned through customer or market research or simply by thinking like your customer: what they like, what they dislike, what problems they experience on a regular basis, and what solutions they’ll respond to. 3. Data: For any really new product, reliable data will be limited or nonexistent. That doesn’t mean you shouldn’t make a reasonable attempt to gather
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