this also isn’t a dictatorship. You can’t give orders without explaining yourself. So tell the team your thought process. Walk through all the data you looked at, all the insights you gathered, and why you ultimately made this choice. Take people’s input. Listen, don’t react. There may be a minority of team members who agree with the decision; there might be some good feedback that makes you modify your plan. If not, give the speech: I understand your position. Here are the points that make sense for our customers, here are the ones that don’t. We have to keep moving and, in this instance, I
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