A company that’s likely to make a substantial change in the status quo has the following characteristics: It’s creating a product or service that’s wholly new or combines existing technology in a novel way that the competition can’t make or even understand. This product solves a problem—a real pain point—that a lot of customers experience daily. There should be an existing large market. The novel technology can deliver on the company vision—not just within the product but also the infrastructure, platforms, and systems that support it. Leadership is not dogmatic about what the solution looks
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