Your version one (V1) product should be disruptive, not evolutionary. But disruption alone will not guarantee success—you can’t ignore the fundamentals of execution because you think all you need is a brilliant disruption. And even if you do execute your idea well, it may not be enough. If you’re revolutionizing a major, dug-in industry, you may also need to disrupt marketing or channel or manufacturing or logistics or the business model or something else that never occurred to you.
