Free will screw you every time. Getting a really great deal on something creates a completely different mindset than expecting to get it for nothing. Subsidizing perks rather than giving them away is obviously much better financially for your business, too. Companies that bubble-wrap their employees with tons of free perks are usually shortsighted and have no long-term strategy to sustain those perks, or they have an innately problematic core business and the perks are the cover. Facebook famously takes great care of its employees, but it also makes all its money selling customer data to
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