But as every carmaker in the world followed their lead, Tesla was in danger of becoming just one more electric car in a market flooded by them. So they started electrifying different kinds of vehicles and innovating charging networks and retail and service, batteries and supply chains. They’re ensuring that the competition has to fully disrupt every part of their operations to even enter the race. Once every carmaker has an electric vehicle, then the customer will focus on all these other aspects that Tesla has already disrupted and brought to market.
