That’s why some managers and execs and shareholders demand data even when there is none and then chase that imaginary data directly into the abyss. These are the kinds of people who won’t question their directions and drive their car right off a cliff. If at all possible they want to erase the human element—human judgment—from the equation. These are also the people who will call in the big-league, very expensive (and in my opinion worthless) consultants at the drop of a hat. They’ll happily second-guess your decision, then rip it right out of your hands and pass it to people who have no
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