And this isn’t to say sales is not important. It’s vital. It brings in customers and cash that are absolutely necessary to keep a company alive. But it’s not more important than engineering or marketing or ops or legal or any other part of your business. It’s just one of many critical teams, all working together to make something great. But if sales is off to the side, doing their own thing, barely part of the company but steadily meeting their monthly goals, that can breed an insulated, transactional culture. And the way customers are treated in that kind of culture can be brutal—even in
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