That’s the thing to remember about B2B2C—it doesn’t matter how many businesses are involved: ultimately it’s the end consumer who carries the business model on their back. But companies forget. It happens most often when a company evolves from B2C into B2B2C. They usually start off with no business model, no way to make money, just a lot of customers using their product for free. But free is never really free. Eventually many of these companies realize their most lucrative option is to sell users’ data to big business. That means bolting on B2B sales so they can resell customer data hundreds
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