The Phoenix Project
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Started reading October 27, 2025
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“Here’s the situation,” he says, motioning me to have a seat at his conference table. “As I’m sure you’re aware, we must regain profitability. To do that, we need to increase our market share and average order sizes.
Kim Kirk
Question 2: After Bill meets with Steve Masters, he learns about two primary business goals for Parts Unlimited. Please select the two correct goals from the drop-down menus below: