Doing Good Better: How Effective Altruism Can Help You Make a Difference

by William MacAskill

Earning to give means exactly what it sounds like: rather than trying to maximize the direct impact you have with your job, you instead try to increase your earnings so you can donate more, improving people’s lives through your giving rather than your day-to-day work.

Moral licensing shows that people are often more concerned about looking good or feeling good rather than actually doing good.