Dial Down the Scope: Ship Something Small and Concrete A third technique I recommend for convergence I call “Dial Down the Scope.” “Scope” is a term from project management that has been adopted by software developers, from whom I learned it while working in Silicon Valley. The scope refers to the full set of features a software program might include. Let’s say you’re designing a fitness app. You sketch out a beautiful vision: it will have workout tracking, calorie counts, a gym finder, progress charts, and even connect you with others via a social network. It’s going to be amazing! It will
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