Everything I Need I Get from You: How Fangirls Created the Internet as We Know It
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The internet’s ephemera is often better left unexamined, not just because so much of it ends up having a disgusting or depressing backstory, but because so much more of it is impossible to explain at all.
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Today, it is even less clear what “fan” really means. The people in charge of entertainment properties or consumer brands consider anybody who pays money for the thing they produce a fan. In everyday speech, we say someone is a “fan” of anything they like, no matter to what degree. Coca-Cola refers to people who buy Coca-Cola as fans of Coca-Cola. During an average bit of small talk, I might refer to myself as a fan of shallots or not a fan of bell peppers. The word “fan” is now synonymous with consumer loyalty; you could be forgiven for considering it a marketing word.
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When we talk about celebrities having politics, we’re writing fanfiction all the time.
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At its best, fandom is an inside joke that never ends.