Richard Ruina

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The Dollar Cost Auction. A dollar is put up for auction, and goes to whoever bids the highest, in increments of 5 cents, however low that bid may be. But, according to the rules of this auction, the under-bidder pays the full amount of his bid and gets nothing in return. What happens is that once embarked on, it is impossible to exit a bidding war in which both parties lose.
The Matter With Things: Our Brains, Our Delusions and the Unmaking of the World
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