The Metaverse: And How It Will Revolutionize Everything

by Matthew Ball

Recall Tim Sweeney’s warning about the scope of the Metaverse: “This Metaverse is going to be far more pervasive and powerful than anything else. If one central company gains control of this, they will become more powerful than any government and be a God on Earth.” It’s easy to find such a statement hyperbolic, and it may be. Yet we already worry about how the big five technology companies—Google, Apple, Microsoft, Amazon, and Facebook, each one valued in the trillions—manage our digital lives, influencing how we think, what we buy, and more. And right now, most of our lives are still offline. While hundreds of millions of people today are hired through the internet, and work using their iPhones, they don’t literally perform their work inside iOS or by building iOS content.