But why, exactly, does Apple’s 30% “outlaw” the Metaverse, to return to Sweeney’s pre-lawsuit remark? There are three core reasons. First, it stifles investment in the Metaverse and adversely affects its business models. Second, it cramps the very companies that are pioneering the Metaverse today, namely integrated virtual world platforms. Third, Apple’s desire to protect these revenues effectively prohibits many of the most Metaverse-focused technologies from further development.
